Sachin Karpe shares social media plan for Entrepreneur. For entrepreneurs needing a little help developing their social-media plan, here are a few tips. Be crystal clear on who your target audience is. Determining your target demographic is imperative for success. Make sure you have a clear image of who you exactly what to reach. Make sure you know them inside and out and are familiar with their interests, needs and biggest challenges. Plan your messaging strategy. Make sure your branding strategy and story brings your company to life. Don’t use social media to just talk about your business or product says Sachin Karpe.