Customers, Sachin Karpe

Do your customers really like you? says Sachin Karpe.  Failing fast leads to startup success. Many entrepreneurs seek to apply the principles and validate their business models and hypotheses about who their customers are (and how those customers want to buy). Entrepreneurs will often hear validation when there is none. They want the target customer to be the real customer and for that customer to validate the pricing, packaging, and channels of acquisition. The entrepreneur will often read deep validation into benign statements. As an entrepreneur, you should not ask sophomoric questions to your customers but rather get very real and very specific says Sachin Karpe

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